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This site lakeshorearena.ca has the following on the homepage, "Professional and Recreational Hockey Facility in Toronto." We noticed that the website also said " The Mastercard Centre, located in the west end of Toronto at 400 Kipling Avenue, is the premier ice complex in the GTA and sets the standard for training and hockey performance worldwide." It also stated " Our 272,000 square foot, state-of-the-art, four-pad ice facility serves as the practice facility for the National Hockey Leagues Toronto Maple Leafs and their American Hockey League affiliate, the Toronto Marlies." The header had Arena as the highest ranking keyword. It was followed by Ice Hockey, Toronto Maple Leafs, and Hockey which isn't as ranked as highly as Arena. The next words the site used was Skate. Club was also included but will not be seen by search crawlers.